Livewired Communications snaps up a sweet deal

28 January 2008

Livewired Communications, a dynamic and edgy public relations agency has been chosen to head up Public Relations for Canderel. From January 2008 Livewired will be handling all of Canderel’s public relations requirements.

“We were impressed with Livewired’s ability to understand our brands and its extent of skills,” says Jason Frichol, Group Brand Strategist (Fore Good Investments) & Head of Marketing (MeriBrands).

“It is a major achievement for Livewired. We have worked tactically over the last few years to grow our experience and expertise to handle the requirements of brands such as Canderel,” says Janine Lloyd, CEO of Livewired Communications.

“As the overall gold and FMCG category PRISM winners for 2007, the MeriBrands' account (brand custodians and distributors for Canderel) is embarking in a new direction to consolidate its gains in the market. Part of this is intense reliance on public relations directly in line with our innovative strategies. Livewired will be playing a pivotal role and we look forward to emulating and surpassing the successes we’ve had in the past,” added Frichol.