Experience

We have an exciting portfolio of leading South African companies and brands, as well as profiling for top CEO’s and executives in the industry. We have a range and depth of experience in a variety of industries, including specialist practice areas, some of which are featured here.

“Livewired have been a critical part of our success which in just 6 years has seen us grow to over 4,000 employees responsible for over R7 billion in revenues. Overall across all brands and subsidiaries, Livewired was instrumental in delivering over US$6million exposure for the group which also facilitated some major acquisitions for the company.” – Leron Varsha, CEO Fore Good Group

“A pro-active Livewired team…has proven time and again the value they bring to the organisation, by continuously delivering on impressive media coverage, a sound external and internal communications strategy. The Livewired PR team are proactive, friendly and always up-to-date with industry issues, ensuring they continue to add value to the business. Working with the team has been an inspiring and memorable experience.” – Vuyo Piti, ex communications manager, Roche Pharmaceuticals and MTN Group

Case Study: Canderel

Livewired PR was awarded the Canderel & Equal Public Relations account in 2008. We were tasked with intense strategic objectives including perception and crisis management, partnerships, corporate and social responsibility in addition to significant results targets. Our key objectives were to focus on channel and shopper satisfaction, displaying real category captaincy (leading by example), lower reliance on traditional media and high-end sponsorships, increased focus on the Equal brand and a key driver -  a consummate and intense positive advocacy approach (health and safety).

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Case Study: Braun

Livewired PR was awarded the Braun Public Relations campaign towards the end of 2009. Our role was to assist the brand to create high positive consumer and trade awareness to complement the marketing mix. The brand needed to re-launch into the local market, re-engage with the trade, as well as address consumer perceptions around service levels. A high impact approach needed to be adopted to reiterate that Braun was Back.

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