Digital PR
Digital communications and PR is an extension of traditional PR. Digital platforms allow companies to reach new audiences in novel and direct ways! In the digital world your PR and communications strategy must centre around influencing and not control!
Our role is to help you develop an advanced digital communications strategy which includes: research of clients’ current online presence, communications and perception; research of key competitors current online presence, communications and perception; defining objectives and priorities for the company and brand; defining and analysing your audiences and their preferences; developing positioning and messaging online; setting up measurement criteria and developing a full digital communications implementation plan depending on client, brand or project.
Many companies launch full on into the social media marketing space without any deep strategic thinking and this is a huge mistake. Just like in the traditional PR space, a sound strategy must be in place to develop a successful social marketing programme which will ultimately reach your business objectives.
There are five main reasons why companies use social marketing:
- Research – Finding out what your most avid customers like most or least about the brand or product. Digital platforms allow you to recruit fans and followers for focus groups.
- Personnel – What are your employees saying about the company and brand; engaging employees to become brand ambassadors and using social media as an HR tool are just some of the benefits of Digital PR.
- Customer service – Finding out what the true customer experience is; utilising social media to understand your customer needs; monitoring the levels of customer sentiment online.
- Lead generation – Building the profile of your company and key people to become influencers; reaching new suppliers, vendors and investors.
- Resources – Making case studies, reports, and key information available.
