Crises Communication

“The scale of a crisis depends on how it is handled and not what triggered it.”

Livewired PR has experience in assisting organisations to plan and manage crisis communications in the traditional and digital media space. Numerous errors of judgement can fuel a crisis that has the potential to create a public relations nightmare. We assist organisations to anticipate, avert and manage the fall-out of a crisis.

While PR companies are powerless to control every possible incident that may affect company reputation and share value, we understand that a solid communications strategy, detailed implementation planning and effective communications are vital during a crisis situation. Failure to communicate promptly and properly in a crisis attracts rumour and innuendo – fuelling the spread of incorrect information. Especially in the digital world everything happens at lightning speed. People demand hyper transparency and dialogue is as important as the message delivered!

During a crisis you may need to act or you may not. We will help you to identify whether action or inaction is required. We know that you can’t hide information – our role is to understand the skeletons in your closet and assist you with a best-practice crises plan.

Effective PR during a crisis can set the record straight on the negative but remind people about the positives of your company. We will help you to develop the right messages for the audience and advice on the right course of action to take to minimise the impact of the crisis.