Livewired Public Relations identified as having the “secret ingredient” for Hansa Pilsener Livewired Public Relations, an award winning and strategic agency, has been identified as having the “secret ingredient” to ignite Hansa’s Public Relations campaign in SA. Hansa will join Livewired’s growing portfolio of iconic brands like Canderel, Pringles and Kodak.

Livewired PR, a multi-award winning, strategic public relations company believes there are huge opportunities for PR companies to closely integrate their offerings with the entire marketing mix.  Says Janine Lloyd, Livewired PR Managing Director, “Our PR campaigns are amplified substantially when the entire marketing team works closely together to achieve the client’s objectives. Often our PR team has come up with ideas which extend the marketing concept further, making the entire campaign far more powerful.”  “Marketing communications disciplines work better...