The team

Janine Lloyd– Public Relations, MD Livewired Communications
Over 22 years of leadership experience in the Public Relations and communications field.
One of the Top 10 most influential PR people in SA as per The Annual.
Contributor to UK PR book titled International Public Relations, 2004
Janine has advised many local and global businesses on PR and communications, including business to business and business to consumer campaigns. Janine is also a contributing writer and has written many articles for publishing and is a regular speaker at conferences on Public Relations and Communications.

Jason Frichol – Marketing Strategist
Skilled researcher, market developer, advertiser and master marketer.
Jason has worked on some of the world’s leading brands including BMW, Toyota, Dell, IBM, HP, Dulux, MTN, Gensec, Land Rover, Pam Golding, Xerox, Coca-Cola & Cadbury’s.

Shantel Bassanna – Experiential & Promotions
Ran her own experiential marketing company called Eyeconic for five years.
Headed up consumer promotions department at Primedia.

Sam Friedman – Experiential & Promotions
Sam has a B Comm Marketing and started her career in media marketing and moved into experiential marketing with Eyeconic where she was as a senior account manager, she built up the Eyeconic business together with Shantel
She has worked on brands from P&G, Reckitt and Benkiser, Essentiale, Renault, Magnum, Emerald Casino and many more

Jono Judelman – Digital Campaigns
Jono Judelman began his career in the digital space after taking up a position at one of SA’s leading mobile marketing companies in 2004.
He has conceptualized and managed hundreds of mobile campaigns mostly for clients in the FMCG space.
Against the background of the convergence of the web, mobile and social media space, Jono joined our growing team.

Etienne Beukes – Channel Marketing & Research
Over 27 years retail, category management and channel marketing experience
Headed up Channel marketing in National Brands for 10 years working on leading SA brands such as Bakers and Pyotts biscuits, Willards, 5 Roses and Frisco