There are some crises that are out of the PR professional’s power. In these situations all we can do is provide our expertise to assist clients to communicate properly, minimise the impact and recover with as much grace and positivity as possible. Social media has really added “fuel to the fire” when it comes to brands and company’s reputation. In this medium so little is in the control of brands and companies that it can be highly frustrating unless you...

As part of its PR strategy for the launch of Canderel Yellow – a bake-stable sucralose based sweetener -  Livewired PR conceptualised and put together a blogger engagement campaign including a blogger cook-off. The team put out a challenge to Joburg based bloggers to experience Canderel Yellow at a fun-filled cook-off, and then encouraged bloggers to create interesting recipes with the product. The result: positive awareness for Canderel in the digital realm. The bloggers that attended were Simply Delicious, Lucky...

PR professional Heather Yaxley wrote a very insightful article on the PR conversations Blog titled PR Rules Not OK! In short her argument is that imposing rules on Public Relations practice is all good as the industry becomes more professional, but not at the expense of learning from mistakes, trying new things and challenging the status quo. I agree with her that PR should have the flexibility to change and adapt when things don’t go the way we expect (or...