29 Feb 2012 in Communications & Public Relations & blogs & social media
2012 is well underway and PR professionals are developing a clearer picture of what the future of our industry holds. It’s now more important than ever for PR professionals to harness the key trends of the moment, and to quickly adapt and be proactive in order to gain more relevant media coverage. 1. The economy: The global economic situation has caused companies and consumers alike to be cautious in their spending. As budgets are tightened, agencies that are able to...
21 Feb 2012 in Bloggers & Communications & Journalists & Public Relations & blogs & press releases & social media
2012 is well underway and PR professionals are developing a clearer picture of what the future of our industry holds. It’s now more important than ever for PR professionals to harness the key trends of the moment, and to quickly adapt and be proactive in order to gain more relevant media coverage. 1. The economy: The global economic situation has caused companies and consumers alike to be cautious in their spending. As budgets are tightened, agencies that are able to...
16 Feb 2012 in Communications & Public Relations & social media
Media blunders can keep you talking for days and sometimes weeks. Here are the top five blunders for 2011: Kenneth Cole’s riots In February, designer Kenneth Cole tried to exploit on the violence in Egypt by posting this unexpectedly self-promotional tweet to the company’s @KennethCole account: “Millions are in uproar in #Cairo. Rumour is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC.” An immensely negative response followed, resulting in Cole apologizing for his tweet, calling...
30 Jan 2012 in Communications & Public Relations & blogs & social media
There are some crises that are out of the PR professional’s power. In these situations all we can do is provide our expertise to assist clients to communicate properly, minimise the impact and recover with as much grace and positivity as possible. Social media has really added “fuel to the fire” when it comes to brands and company’s reputation. In this medium so little is in the control of brands and companies that it can be highly frustrating unless you...
24 Nov 2011 in Uncategorized
The iPhone Lens Dial case comes with three different lenses: telephoto, fisheye and wide-angle. All three lenses are made of “optical-quality” glass, although the case is made out of aluminum. The case is available for $250 and also comes with two different tripod mounts so the lenses can be used in either portrait or landscape mode. Mobile apps like Instagram let iPhone users adjust the look of their photos after they take them through use of special filters and effects,...
17 Nov 2011 in Customer releases
According to Diabetes SA, the International Diabetes Federation has disclosed that there are approximately 2.1 million people living with diabetes in SA. In a recent study, the national health laboratory service in SA quoted 4 million – of which 90% are type 2 Diabetics and 10% Type 1 Diabetics. Simply put Type 1 means you are insulin dependent (need injections) and Type 2 can still be controlled without insulin injections (through diet & medication).1 Unfortunately there is no pharmaceutical pill...
17 Nov 2011 in Customer releases
Currently second tier economies such as rural and township areas offer plum opportunities for shopping centres because of saturation in traditional upmarket areas. However, centre owners need to be aware that the way shopping centres are managed in second tier economy areas is different. “In the 90s, shopping centres built in second tier economy areas were constructed without input from the surrounding communities, this often resulted in vandalism or general boycotts of the centre.” Today, surrounding communities are very involved...
15 Nov 2011 in Communications & Public Relations & blogs & social media
As part of its PR strategy for the launch of Canderel Yellow – a bake-stable sucralose based sweetener - Livewired PR conceptualised and put together a blogger engagement campaign including a blogger cook-off. The team put out a challenge to Joburg based bloggers to experience Canderel Yellow at a fun-filled cook-off, and then encouraged bloggers to create interesting recipes with the product. The result: positive awareness for Canderel in the digital realm. The bloggers that attended were Simply Delicious, Lucky...
