Starting your first day at work is intimidating for anyone, no matter what the chosen field. It’s not easy starting at the bottom, however knowing that you are setting the foundations for a long and successful career path should give you enough motivation. In Public Relations there are a few things that can really help you feel more comfortable and confident as you begin to climb that corporate ladder. As most know, Public Relations is a trade that is constantly...
Why is it that most PR agencies do very little PR for themselves? It would seem absurd that this is the case, but more often than not it is.As PR professionals we are constantly selling the importance of this practice for all organisations, yet our own PR seems to be left on the back burner. It’s not to say that PR agencies don’t do it at all, but it’s never a priority. The number one reason seems to be that...
In difficult trading conditions, shopping centres must do all they can to ensure they remain ahead of competitors. Mark Souris, Managing Director of Periscopic Property Management says “Shopping centres need to keep up with the times, both in terms of aesthetics and the tenants they present to consumers. The correct mix of tenants that appeals to the surrounding community is essential. This is borne out of evidence that while many centres continue to battle in the wake of the recession...
The role of the quantity surveyor (QS) is changing rapidly. No longer merely the accountant of the building trade, increasingly their job is to provide services that will add true value for clients, says Heidi Franck, Director of Intigra. In the past, the QS was required to draw up a standardised set of quantities, providing a simple basis for comparison of, say, contractor prices. However, says Franck, the development of technology and automation means that the time taken to prepare...
As the Consumer Protection Act (CPA) continues to change the nature of lease agreements in South Africa’s real-estate rental market, commercial property landlords need to keep abreast of the interpretation of the Act. “The CPA is a fair legislative attempt by government to protect the rights of the consumer,” says Michelle Dickens Managing Director at TPN Credit Bureau, South Africa’s only specialist property credit bureau. “However, because the CPA is a broad piece of legislation regulating all consumer transactions there...
In the South African PR industry we often cast our eyes overseas to gauge international trends that will soon be hitting our shores. Some ideas are more inspirational than others but it’s always good to keep an open mind especially when dealing with a client that is willing to test a few boundaries and shake up traditional communication methods. The best PR practitioners have actually managed to change the way we see the world. If not for Edward Bernays the...
Kodak has been named the winner of PC Advisor’s Prestigious Printer of the Year 2012 Award. PC Advisor singled out Kodak’s 7.1 Hero as the most cost effective and efficient printer currently available. The PC authority further went on to describe the Hero 7.1 as “a credible and well-rounded package. All models within the Hero range benefit from built in Wi-fi and extremely low running costs, but we think the 7.1 is the best option for home printing.” Their review...
Communication is one of the most important but often overlooked let-downs in business. As communication professionals we take it for granted that our team communicates well with each other. Often this is not the case. It really boils down to management and senior employees being proactive and taking positive steps that set a standard to ensure that communication flows freely between all levels of business. One of the most well-known quotes on communication failure was captured on the silver screen...
The Fore Good Group has been selected to distribute brands from the leading UK FMCG group, Premier Foods, in South Africa. Fore Good CEO, Leron Varsha has acknowledged that this is a significant achievement for the Group and is an indication of its standing as a major industry player. He further views this development as an exciting challenge for Fore Good. The group is tasked with ensuring that Premier Foods enjoys as great a following in South Africa as it...
The South African retail sector has received a significant shakeup since the announcement of Wal-Mart’s imminent entry into the field. Leron Varsha, CEO of Fore Good, leading brand builder and distributor in the FMCG sector, maintains that with South Africa’s level of expertise, retailers will hold their own against the global giant. “Wal-Mart’s entry has driven some South African retailers to act defensively. There’s talk of cutting down on the use of local suppliers, so that they will be able...
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