Livewired Public Relations has been awarded the PR account for Trina Solar. Trina Solar is the fourth largest solar panel company worldwide and is currently spreading its footprint into Africa, with South Africa as its launch pad.
“To have Trina Solar as one of our clients is a great privilege as they continue to innovate and lead the way in solar technology worldwide,” says Livewired managing director, Lucinda Boddy. “Our aim is to grow their profile and raise awareness around their product offerings within South Africa and Africa with the local targeted media. This is a particularly beneficial partnership for Livewired as it has solidified our position as communicators within the energy sector, one of South Africa’s most important industries.”
Trina Solar was founded in 1997, and listed on the New York Stock Exchange in 2006. The company specializes in the manufacture of crystalline silicon photovoltaic modules and system integration. Trina Solar is not only a pioneer of China’s PV industry, but has become an influential shaper of the global solar industry and a leader in solar modules, solutions and services.
“Trina Solar fully understands the importance of strong marketing and public relations campaign, hence we why we have partnered with Livewired. We look forward to a long and mutually beneficial relationship.” Said Michael Katz, Head Of Marketing Europe, Trina Solar.
Livewired Public Relations is a multi-award winning strategic and creative PR agency. The organisation’s aim is to be South Africa’s, as well as Africa’s, leading public relations agency for top international brands, while their purpose is to provide unparalleled public relations services to clients.
Livewired has successfully positioned companies in the FMCG, pharmaceutical, travel, property, construction, engineering, motoring, NGO and leisure industries, as experts and leaders in their respective fields. This has been achieved through best-practice thinking and world-class services – from strategy, messaging development and planning, right through to execution of external and internal campaigns.
Livewired has been consulting for over 20 years and is the exclusive South African partner to GlobalCom PR Network.