Canderel Blogger Cook-off pays off
As part of its PR strategy for the launch of Canderel Yellow – a bake-stable sucralose based sweetener - Livewired PR conceptualised and put together a blogger engagement campaign including a blogger cook-off. The team put out a challenge to Joburg based bloggers to experience Canderel Yellow at a fun-filled cook-off, and then encouraged bloggers to create interesting recipes with the product.
The result: positive awareness for Canderel in the digital realm.
The on-going PR campaign digitally also consists of a Canderel blog, sending baked goods (made by Canderel Yellow), Canderel Hampers and hosting giveaways on key blogger’s sites.