Canderel Blogger Cook-off pays off

Canderel Blogger Cook-off pays off

As part of its PR strategy for the launch of Canderel Yellow – a bake-stable sucralose based sweetener -  Livewired PR conceptualised and put together a blogger engagement campaign including a blogger cook-off. The team put out a challenge to Joburg based bloggers to experience Canderel Yellow at a fun-filled cook-off, and then encouraged bloggers to create interesting recipes with the product.

The result: positive awareness for Canderel in the digital realm.

The bloggers that attended were Simply Delicious, Lucky Pony, Nom Nom Cupcake, The Real Jenty, Dear Max and City Girl Searching.

The on-going PR campaign digitally also consists of a Canderel blog, sending baked goods (made by Canderel Yellow),  Canderel Hampers and hosting giveaways on key blogger’s sites.

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